Shopping The Competition

Learn a variety of techniques to shop your competitors. Michelle DeIasi is the Development Project Manager of Noah’s Ark Development. Using video footage of a live competitor visit, Michelle will lead you through the details of shopping competing facilities and calculating their occupancy.
We understand lives get busy and sometimes finishing an entire lesson in one sitting is not an option. You will have 6 full months to view the lesson.

Duration: 27 mins

What’s Covered

  • Shopping the Competition; What are you up against?
  • Overview
    • Importance of shopping the competition
    • What to shop
    • Organizing your findings
    • Shopping methods
    • Are the rents high enough?
    • Determining occupancy levels
  • Importance of Shopping
    • Facility’s ability to compete in the market
    • Rent determination
    • Occupancy information
  • What to Shop
    • Rents
    • Amenities
    • Security
    • Products & Services
    • Property Description
  • Organizing Your Findings
    • Rents
    • Amenities
    • Security
    • Products & Services
    • Property Description
  • Shopping Methods
    • Website
    • Call the facility
    • Physically shop the competition
  • Call To Facility
  • Shopping Methods
    • Website
    • Call the facility
    • Physically shop the competition
  • Physically Shop the Competition; Video
  • Are the Rents High Enough?
    • Rents will justify your ability to build in the market
    • Low Rents
    • High Rents
  • Determining Occupancy Levels
    • Check the website
    • Listen to the manager
    • Look around the office
    • Count locks

Study Materials Included

Presentation

The presentation is available 24-hours a day, for your 6-month rental period. Watch it at your own pace, until you have completed the course.

Slides

The slides are available for print out in Adobe Acrobat form. When you print them out, each one will comprise half of the page, with the other half reserved for notes.